Amazon Virtual Event

 

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19 & 20 October 2022

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Virtual

Overview

Amazon is looking to rebound in 2022 and beyond from the lowest periods of growth in its history. Despite macroeconomic pressures and slowed growth, Amazon is still expanding its business and value to stay ahead in Prime membership, advertising, and physical stores, all while sustaining profitability. Join us to learn more about how Amazon is leveraging its ecosystem and how you can navigate Amazon’s new data assets and latest growth challenges. 


Insights and skills you’ll gain from the event: 

  • An understanding of Amazon’s evolving growth initiatives and Prime value  
  • A deeper look into Amazon shopper behaviors and macroeconomic conditions affecting the retailer 
  • A better picture of the opportunities to drive brand growth at Amazon 

what to expect

Conference Agenda

Nishant Shrikhande

9:30-9:40 AM PT/12:30-12:40 PM ET 
Welcome and introduction
Nishant Shrikhande, Senior Analyst, Digital Commerce

Nishant Shrikhande

9:40-10:10 AM PT/12:40-1:10 PM ET 
The ecology of Amazon’s ecosystem  
Nishant Shrikhande, Senior Analyst, Digital Commerce

  • Understand Amazon’s omnichannel environment and outlook. 
  • Study the evolving role of Prime value and new initiatives. 
  • Learn Amazon’s vital connections for brands in driving its key priorities. 

 

Martin Heubel

10:10-10:50 AM PT /1:10-1:50 PM ET 
How to profitably navigate Amazon first party in 2022 
Martin Heubel, Director & Founder, Consulterce 

  • Learn how Amazon uses its business divisions to cross-fund its retail margins. 
  • Identify cross-channel conflicts that compromise the sustainable growth of first-party brands. 
  • Discover competitive strategies for Amazon portfolio assortment, distribution, and organizational structure. 
Michael Major

10:50-11:20 AM PT/1:50-2:20 PM ET 
The right assortment for Amazon in uncertain times 
Michael Major, Omnicommerce Director, Advisory 
John Maingi, Director, Omnichannel CatMan Software

  • Understand how shoppers make substitutions when the intended item is out of stock. 
  • Review how assortment is changing the Amazon shopper journey or behavior. 
  • Get insights into how you should think about optimizing your Amazon performance. 

11:20-11:35 AM PT/2:20-2:35 PM ET 
Break 

Todd Hassenfelt

11:35-12:15 PM PT/2:35-3:15 PM ET 
A discussion: How brands navigate Amazon to win 
Todd Hassenfelt, Ecommerce Director, Growth Strategy & Planning, Colgate-Palmolive 
Julie Liu, Digital Demand Generation & Media Lead, Ghirardelli Chocolate Company
Neha Mallik, Head of Digital and Commerce Marketing, Mizkan Americas
Moderator:  Rachel Dalton, Head of Retail Insights

  • Discuss how leading brands strive for profitability on Amazon. 
  • Decode the role of third party in first-party strategies. 
  • Learn how brands are navigating Amazon’s evolving media and data. 
MaryBrett_Whitfield

12:15-12:45 PM PT/3:15-3:45 PM ET 
Amazon shoppers in context 
Mary Brett Whitfield, SVP, Shopper Insights 

  • Understand how Amazon shoppers’ priorities and preferences are evolving. 
  • Learn how Amazon fits into shoppers’ overall retail consideration set. 
  • Explore the evolving role of Prime membership and programs like Subscribe & Save in shoppers’ routines. 
Ross Cloyd

12:45-1:15 PM PT/3:45-4:15 PM ET 
Amazon’s latest moves in grocery 
Ross Cloyd, Director
Chris Miles, Analyst

  • Get an overview of major grocery industry trends. 
  • Discover Amazon’s latest grocery moves. 
  • Understand how Amazon’s grocery strategy will impact suppliers. 
Nishant Shrikhande

1:15-1:30 PM PT/4:15-4:30 PM ET 
Day 1 wrap-up 
Nishant Shrikhande, Senior Analyst, Digital Commerce

Nishant Shrikhande

9:30-9:35 AM PT/12:30-12:35 PM ET 
Welcome and introduction 
Nishant Shrikhande, Senior Analyst, Digital Commerce

Stefanos

9:35-10:05 AM PT/12:35-1:05 PM ET 
Amazon International: Key developments and focus 
Stefanos Nanopoulos, Senior Insights Consultant, Kantar UK 

  • Analyze the key emerging markets in which Amazon is enhancing its expansion efforts. 
  • Get an overview of how key regulatory developments across the globe can impact Amazon’s businesses. 
  • Examine Amazon’s developing partnership strategies and sustainability initiatives. 
Rachel Dalton

10:05-10:35 AM PT/1:05-1:35 PM ET 
Amazon’s store strategy runs deep 
Rachel Dalton, Head of Retail Insights

  • Get the latest look at Amazon store growth. 
  • Peer into Amazon’s expansion plans and the key value of stores. 
  • Learn how Amazon technology is driving retail services and changing the data game. 
Ross Walker

10:35-11:10 AM PT/1:35-2:10 PM ET 
Unlocking Amazon’s walled garden 
Ross Walker, Senior Ads Manager, Bobsled Marketing, an Acadia Company 
Seth Hirsch, Head of Analytics, Acadia

  • Find out how Amazon Marketing Cloud can help brands visualize the full-funnel shopper journey, combining Amazon’s and brands’ first-party shopper data. 
  • Analyze five high ROI use cases for Amazon Marketing Cloud. 
  • Learn how to get started, the limitations, and what could be next. 

11:10-11:35 AM PT/2:10-2:35 PM ET 
Break 

Nishant Shrikhande

11:35-12:05 PM PT/2:35-3:05 PM ET 
Amazon, Shopify, and Walmart bet on marketplace dominance 
Nishant Shrikhande, Senior Analyst, Digital Commerce

  • Understand the strategies of winning marketplaces. 
  • Learn how Amazon and Shopify vie for seller dominance. 
  • Evaluate the potential of marketplace growth and revenue. 
Michael Major

12:05-12:45 PM PT/3:05-3:45 PM ET
Kantar expert panel: The macro environment: Amazon friend and foe
Doug Hermanson, Principal Economist 
Mary Brett Whitfield, SVP, Shopper Insights 
Nishant Shrikhande, Senior Analyst, Digital Commerce 
Moderator: Michael Major, Omnicommerce Director, Advisory

  • Hear expert views on what inflation and current macro conditions mean for Amazon and its suppliers. 
  • Discuss how shoppers view and leverage Amazon in a challenging economic environment. 
  • Level set Amazon’s financial position, setting it up for the current state. 
Karen Kelso

12:45-1:15 PM PT/3:45-4:15 PM ET 
Amazon vs. Walmart: Predictions for efficiency 
Rachel Dalton, Head of Retail Insights
Karen Kelso, VP, Mass and Club

  • Examine how each retailer is promoting a future with its respective fleet. 
  • Review how each wins in navigating logistics and the supply chain. 
  • Evaluate how well each is building capabilities to lower the cost to serve and achieve data dominance. 
Nishant Shrikhande

1:15-1:30 PM PT/4:15-4:30 PM ET 
Event wrap-up and key takeaways 
Nishant Shrikhande, Senior Analyst, Digital Commerce

 
How to attend

Available tickets

 

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Meet the experts

Event Speakers

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Doug Hermanson
Doug Hermanson
Principal Economist, Kantar
Karen Kelso
Karen Kelso
Karen Kelso, VP, Mass and Club, Kantar
John Maingi
John Maingi
Director, Omnichannel CatMan Software
Michael Major
Michael Major
Omnicommerce Director, Advisory, Kantar
Stefanos
Stefanos Nanopoulos
Senior Insights Consultant, Kantar UK
Nishant Shrikhande
Nishant Shrikhande
Senior Analyst, Digital Commerce, Kantar
Mary Brett Whitfield
Mary Brett Whitfield
SVP, Shopper Insights, Kantar
Todd Hassenfelt
Todd Hassenfelt
Ecommerce Director, Growth Strategy & Planning, Colgate-Palmolive
Martin Heubel
Martin Heubel
Director & Founder, Consulterce
Ross Walker
Ross Walker
Senior Ads Manager, Bobsled Marketing, an Acadia Company
SethHirsch
Seth Hirsch
Head of Analytics, Acadia
julie liu2
Julie Liu
Digital Demand Generation & Media Lead, Ghirardelli Chocolate Company
Neha Mallik
Neha Mallik
Head of Digital and Commerce Marketing, Mizkan Americas
Ross Cloyd
Ross Cloyd
Director
Chris Miles
Chris Miles
Analyst
Rachel Dalton
Rachel Dalton
Head of Retail Insights
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