Big 2 Discounters: Dollar General and Dollar Tree
Virtual Event

 

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14 September 2021

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Virtual Event

Dollar stores after COVID: A blueprint in how to reframe, readjust, and refine your dollar store business

Dollar stores account for approximately 50% of discounter channel sales. But as dollar store priorities shift, dollar store shoppers change, and the expectations for your products heighten, the way in you go to market with Dollar General, Dollar Tree, and Family Dollar must change as well. Kantar’s annual event can help you reframe, readjust, and refine your dollar store business for profitable growth.

Insights and skills you’ll gain from this virtual workshop include:

  • A strong grasp of how the channel’s core low-income shoppers are changing and how to respond to their new behaviors and attitudes
  • An understanding of how each retailer (Dollar General, Dollar Tree, and Family Dollar) is resetting its price and promotional strategies amid greater competitive pressure, reconfiguring store layouts, and rethinking ecommerce and digital
  • A road map to improve the internal sell, advocate for more resources, and refine your selling story to buyers


 

SPECIAL OFFER!

KANTAR’S SHOPPING AT DOLLAR/ DISCOUNTER DEEP DIVE

Buy the bundle and receive a complimentary ticket to our Big 2 Discounters Virtual Event!

What's included?

  • 3 retailer-centric decks:
    • Dollar General, Family Dollar and Dollar Tree
    • Aldi and Lidl
    • Big Lots and Five Below
  • Webinar: Battle for the Low Income Shopper
  • A databook containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc.
what to expect

Agenda

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11:00 AM-Noon
Reframing dollar stores post-COVID
Simon Johnstone, Director
Mary Brett Whitfield, Senior Vice President, Shopper Insights

  • Understand dollar stores’ relative strength versus other retailers in and out of the channel in the aftermath of COVID-19.
  • Recognize the macroeconomic and consumer sentiment trends impacting retail.
  • Review how spending is changing among lower-income shoppers and what it means for dollar stores.
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Noon-12:45 PM
Reframing dollar store shoppers post-COVID
Simon Johnstone, Director
Mary Brett Whitfield, Senior Vice President, Shopper Insights

  • Understand dollar store shoppers in the context of 2021.
  • Explore how dollar store shoppers have changed since the pandemic.
  • Discover the differences in motives, attitudes, and behaviors of dollar store shoppers.

12:45-1:00 PM
BREAK

Simon Johnstone

1:00-1:45 PM
Readjusting to Dollar Tree’s and Family Dollar’s strategic focus
Simon Johnstone, Director

  • Get the latest on Dollar Tree’s and Family Dollar’s performance and financial trends and drivers.
  • Understand COVID-19’s impact on accelerating or pivoting key initiatives, including assortment optimization, pricing shifts, format reinvention, and private label innovation.
  • Identify omnichannel tactics to engage with shoppers across income segments.
Simon Johnstone

1:45-2:30 PM
Readjusting to Dollar General’s strategic focus
Simon Johnstone, Director, Kantar

  • Get the latest on Dollar General’s performance and financial trends and drivers.
  • Understand COVID-19’s impact on accelerating or pivoting key initiatives, including digital and ecommerce, format innovation, fresh, and private label investment.
  • Identify omnichannel tactics to engage with shoppers across income segments.

2:30-2:45 PM
BREAK

Lauren Winkler

2:45-3:15 PM
Reframing categories in dollar stores
Lauren Winkler, Associate Vice President

  • Understand the changes to category spend at dollar stores throughout COVID.
  • Review best practices and illustrative examples of categories winning at dollar stores during and through COVID.
  • Explore how post-COVID attitudes will shape category performance at dollar stores.
Simon Johnstone

3:15-4:00 PM
Refine the selling story in dollar stores
Simon Johnstone, Director

  • Deconstruct old and new myths that act as barriers to selling to dollar stores.
  • Identify tactics that can help convince your organization to allocate more resources to the channel.
  • Learn how to refine your selling story to buyers and the action steps you can take to accelerate category and brand growth with dollar store retailers.
Simon Johnstone

4:00-4:15 PM
Wrap-up
Simon Johnstone, Director

 
How to attend

Available tickets

 

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Meet the experts

Our Presenters

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Simon Johnstone
Simon Johnstone
Director
Mary Brett Whitfield, Senior Vice President, Shopper Insights
Mary Brett Whitfield
Senior Vice President, Shopper Insights
Lauren Winkler
Lauren Winkler
Associate Vice President
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