Learn what influences the purchase of pet categories

What you'll learn

How you'll use it

The details you'll need

What attributes does the pet shopper look for, and how do they do they evaluate cues at the shelf?
How is growth and penetration in the emerging pet categories continuing to evolve?
What is the role of wellness within the pet category, and how does this impact product selection?
Categories include:
- Dry dog food
- Wet dog food
- Dog treats
- Dry cat food
- Wet cat food
- Cat treats
- Toys
- Apparel/accessories
- Flea and tick
High-growth and special focus:
- Refrigerated food/treats
- Frozen foods/treats
- Food toppers
- Supplements/medications

The pet landscape is ripe for innovation as growing desire for premium/wellness products collides with the reality of household inflation.
Kantar's research explores this tension among shoppers and how they are prioritizing spend for their pets so that you'll know how to innovate and drive demand among pet owners.

Robust sample: 2,000 shoppers
Our expert-authored 100+ page report is full of both insights and action
You’ll get a fully-sliceable complete databook with the retailer, category, and demographic detail you’ll need
Customize the study to meet your needs, including question topics and retailer/category lists

Category IQ clients can gain access to this Deep Dive as part of their license. Non-subscribers can purchase it for:

$15,000

Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.