CATEGORY INSIGHTS

Shopping for beverage alcohol

Finding growth and clarity in a hyper-evolutionary beverage alcohol landscape

 

Want to learn more about the research? Fill the form to access your report preview.

Learn how changing trends in alcohol consumption impact product selection

Better-for-you and healthier products have gained traction in the last few years. The inflationary environment can make it challenging for companies to capture premium spend when wallets are under pressure. Find out more about which shoppers are more likely to purchase healthy and eco-friendly products, which attributes are must-haves, which drive willingness to spend and traffic to stores, all at the category level! 

What you'll learn

How you'll use it

The details you'll need

  • How do shoppers research and select specific products to fit their lifestyle?

     

  • What is the role of non-alcoholic vs. alcoholic beverages and how does it differ by demographics?

     

  • What is the influence of cannabis and GLP-1 medications on the alcohol landscape?

  • The beverage alcohol landscape is changing rapidly with factors such as household inflation, growing usage of GLP-1, overlap with cannabis, and strong desire for innovation.

     

  • Kantar's research puts its finger to the pulse of these fast-moving trends so that you'll know what your shopper wants MOST when they are ready to convert.
  • Robust sample: 2,000 shoppers
  • Our expert-authored 100+ page report is full of both insights and action

  • You’ll get a fully-sliceable complete databook with the retailer, category, and demographic detail you’ll need

  • Customize the study to meet your needs, including question topics and retailer/category lists

 Category IQ clients can gain access to this Deep Dive as part of their license. Non-subscribers can purchase it for:

$15,000

Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.

 

Contact us for more information at KantarShopper@kantar.com



EXPERT SPOTLIGHT

Kantar's Retail, Sales,
and Shopper Expert

Answering your most pressing questions related to category insights.
Lauren Winkler no background
Lauren Winkler
Vice President, Category Insights
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