Explore home cleaning behaviors and opportunities across homeowners vs. renters, households with children and/or pets, across key channels including home improvement.
Want to learn more about the research? Fill the form below and receive the one-pager on the study
Learn about the attributes that command a higher willingness to pay, at the category level.
Shoppers have been rethinking their home cleaning priorities over the past few years. Take advantage of this opportunity for innovation at the category level in our new deep dive study.
What you'll learn
How you'll use it
The details you'll need
What are the changing perceptions of cleanliness coming out of the pandemic?
How do shoppers research and select cleaning and storage products to fit their lifestyle?
What are the latest trends in sustainability, smart products, and AI-integration within cleaning?
Match product messaging and innovation to the latest shopper trends.
Merchandise by occasion and drive sales across the entire home cleaning, paper, and storage categories.
Drive conversion by meeting shoppers where they research and learn about the category.
Robust sample: 2,000 shoppers
Our expert-authored 100+ page report is full of both insights and action.
Our fully-sliceable data includes 25+ categories and 15+ retailers*
Customize the study to meet your needs, including question topics and retailer/category lists.
Includes a large range of categories, from laundry detergents/pods and robot vacuums to hand soap and tissues.
Category IQ clients can gain access to this Deep Dive as part of their license. Non-subscribers can purchase it for:
$15,000
Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.
Learn more about the impact of the COVID-19 pandemic on shoppers' cleaning habits.
Cleaning products research and purchase
The pandemic accelerated the use of cleaning supplies, but also the way those are shopped, especially online. Explore how shoppers look for, select and purchase cleaning products both in-store and online.
Latest trends in the cleaning and storage space
Keep up with the latest trends and innovations in the cleaning and storage space and the resulting implications for manufacturers and retailers.
Answering your most pressing questions related to category insights.
Lauren Winkler
Vice President, Category Insights
Looking for insights?
Take a look at content catered to you.
Retail Sound Bites
The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news.
Kantar’s annual industry benchmarking report identifies retailers and suppliers that set the standard of performance, ranked by their trading partners.
.jpg)
