SHOPPEr

Health and Wellness

Turn shopper health and wellness priorities into smarter strategies and stronger sales

 

To learn more about the study, fill out the form below


Learn how shoppers approach their physical and mental wellbeing and how that influences shopping behavior

What you'll learn

How you'll use it

The details you need

  • The current trends in shopper behavior and health and wellness purchasing
  • Approaches to maintaining physical health, mental well-being, social wellness, and self-care
  • Role of ingredients and diets impact eating and shopping habits
  • The influence of retailers, and the important supporting role they can play
  • Plus, insights on emerging focus areas. Illustrative examples from 2025 include women’s health and cannabis.
  • Identify opportunities to connect with shoppers on health and wellness
  • Compete effectively across channels for health and wellness dollars
  • Drive conversion by understanding what is most important to shoppers in terms of retailer choice
  • Innovate based on new health trends, meet shoppers where their needs lie
  • Shopper sample and methodology pending final research plan
  • Our expert-authored 100+ page report is full of both insights and action
  • Our fully-sliceable data includes key demos and retailers
  • VIP option: Customize the study to meet your needs, including question topics and retailer/category lists

 

Contact us for more information at KantarShopper@kantar.com





EXPERT SPOTLIGHT

Kantar's Retail, Sales,
and Shopper Experts

Answering your most pressing questions related to shopper commerce.

Leigh_20
Leigh O'Donnell
Head of Shopper and Category Insights & Solutions
brettwhitfield.m_KANTAR_039
Mary Brett Whitfield
Senior Vice President Shopper Insights
Craig_Julie_Kantar-1
Julie Craig
Vice President Shopper Insights
Looking for insights?

Take a look at content catered to you.

Retail Sound Bites

The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news. 

Subscribe to the Podcast
podcast equipment microphone

Retail Media Networks B2B Benchmarking Study

Closing the trust gap between brands and retailers

Learn more
2-2

PoweRanking® 2025

Kantar’s annual industry benchmarking report identifies retailers and suppliers that set the standard of performance, ranked by their trading partners.  

Download the Report
PoweRanking 2025