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Who is shopping online? What is the role of online shopping and how is it changing?
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How do shoppers research and discover products? Where do they shop?
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What concerns do shoppers have when it comes to online shopping and delivery?
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- Prioritize online channels and retailers
- Know where and how to reach your shopper
- Optimize the online shopping experience
- Tailor product offerings and assortment and maximize the shopping basket
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- Edible categories shoppers: /perishable grocery items, shelf-stable/non-perishable grocery items
- Non-edible/household shoppers: Health care products, household cleaning/paper products, personal care, beauty products, pet food/supplies
- General merchandise shoppers: Baby and kid's items, apparel and accessories, consumer electronics, home décor/furnishings, home improvement supplies, toys, direct to consumer products
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