SHOPPER

Evolving Online Landscape

Win shoppers across today's expanding digital path to purchase.

Understand who shops online, how they discover products, make purchase decisions, choose retailers and fulfillment options, and engage with social commerce platforms.

Explore:

  • Who shops online

  • How shoppers choose across retailers, marketplaces, digital touchpoints, and fulfillment

  • Factors influencing discovery, decision-making, and purchase behavior

  • Social commerce engagement across TikTok, Instagram, Facebook, Snapchat, and Pinterest

 

Want to learn more about the research? Get in touch.

Understand the current and future online landscape

What you'll learn

How you'll use it

The details you'll need

  • Who is shopping online? What is the role of online shopping and how is it changing?

  • How do shoppers research and discover products?  Where do they shop?

  • What concerns do shoppers have when it comes to  online shopping and delivery?

  • Sharpen social commerce targeting and platform strategy

  • Align delivery, pickup and retailer activation with shopper fulfillment expectations

  • Tailor ecommerce plans and customer conversations by retailer
     

  • Understand where AI shows up in the shopping journey

  • We'll hear from 1,500 shoppers about their online shopping behaviors

  • Our expert-authored 75+ page report is full of both insights and action

  • Our fully-sliceable data includes key demos and retailers

  • Customize the study to meet your needs, including question topics and retailer/category lists

Top level category shoppers identified:
Edible categories shoppers:  perishable grocery items, shelf-stable/non-perishable grocery items
Non-edible/household shoppers: Health care products, household cleaning/paper products, personal care, beauty products, pet food/supplies
General merchandise shoppers: Baby and kid's items, apparel and accessories, consumer electronics, home décor/furnishings, home improvement supplies, toys, direct to consumer products

Contact us for more information at KantarShopper@kantar.com



EXPERT SPOTLIGHT

Kantar's Retail, Sales,
and Shopper Experts

Answering your most pressing questions related to shopper commerce.
Leigh_20
Leigh O'Donnell
Head of Shopper and Category Insights & Solutions
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Mary Brett Whitfield
Senior Vice President Shopper Insights
Craig_Julie_Kantar-1
Julie Craig
Vice President Shopper Insights
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