Learn how shoppers evaluate and compare product attributes

What you'll learn

How you'll use it

The details you'll need

What “healthy” mean today in this fast-evolving age of MAHA, food-scanning apps, and changing regulations?
What drives shoppers' decisions on attributes, research ingredients, and make final product decisions?
What is the role of “less healthy” categories in the modern healthy diet?

Cut through the cluttered shelf with the most compelling messaging
Prioritize product features, claims and on-pack real-estate
Innovate on benefits, optimize shelving, and drive demand: what’s most desirable? Who will pay more?

Robust sample: 2,000 shoppers
Our expert-authored 100+ page report is full of both insights and action
Our fully-sliceable data includes
25+ categories and 15+ retailers*
Customize the study to meet your needs, including question topics and retailer/category lists

Edible categories*: meat, fruits/vegetables, dairy, dry/canned grocery, frozen foods, salty snacks, sweet snacks, confectionery, beverage alcohol, soda, juice, water, coffee, tea

Non-edible/household*: baby food, pet food, cleaning products, household paper, hair care, skin care, personal hygiene, make-up, fragrances, OTC, vitamins/ supplements

Sample product attributes: all natural, organic, plant-based, limited ingredients, no/low sugar, no/low fat, no/low carb, high protein, whole grain/multigrain, non-GMO, gluten-free, dairy-free, enriched with vitamins/minerals, hormone free, among others