Defining better: How attributes drive product choice
Understand shopper perceptions of better-for-you and healthy products, how attributes are evaluated, and which resonate the best with shoppers
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Learn about the healthy/eco-friendly shopper, the role specific attributes play in product selection, and which command a higher willingness to pay in this study.
Better-for-you and healthier products have gained traction in the last few years. The inflationary environment can make it challenging for companies to capture premium spend when wallets are under pressure. Find out more about which shoppers are more likely to purchase healthy and eco-friendly products, which attributes are must-haves, which drive willingness to spend and traffic to stores, all at the category level!
What you'll learn
How you'll use it
The details you'll need
How do shoppers comprehend ‘better’ cues at the shelf?
What does the BFY shopper want, how and when do they educate?
How can you cut through the clutter of a crowded shelf with most compelling messaging?
Drive conversion by understanding what matters MOST to shoppers
Prioritize product features, claims and on-pack real-estate
Innovate on benefits, optimize shelving, and drive demand: what’s most desirable? Who will pay more?
Robust sample: 2,000 shoppers
Our expert-authored 100+ page report is full of both insights and action
Our fully-sliceable data includes 25+ categories and 15+ retailers*
Customize the study to meet your needs, including question topics and retailer/category lists.
Category list includes edible grocery, and non-edible/household products.
Includes a large range of attributes, from natural, organic, plant-based, high protein, to not tested on animals, limited ingredients or hormone-free.
Category IQ clients can gain access to this Deep Dive as part of their license. Non-subscribers can purchase it for:
$15,000
Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.
Answering your most pressing questions related to category insights.
Lauren Winkler
Vice President, Category Insights
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