What's included in the report?
This report explores:
- The path to purchase for buyers of consumer electronics
- Pre-shop influencers, retailer credibility drives, omni-commerce touchpoints, role of ratings and reviews, and role of stores and associates
Use this Deep Dive to understand
- Consumer Electronics shopping details at the retailer and category level, including: pre-shop influencers, retailer credibility, omni-commerce shopping, ratings & reviews, role of stores & associates
What's included
- 50+ page slide deck outlining the findings and key action steps from Kantar's proprietary Consumer Electronics study
- Databook containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc. Plus full questionnaire
Leverage our expertise to:
- Understand changes in behavior between online & offline shoppers
- Understand differences between repeat and new purchasers and those who purchase emotionally
- Detail across 9 categories & 35 subcategories: Appliances, TV & Home Theater, Computers & Tablets, Cameras & Drones, Cell Phones, Audio, Video Gaming, Toys and VR; Health & Wearable Tech; Smart Home, Security & WiFi
Need more? Contact us for more information or to get custom cuts of this data by retailer, category, or demographic group.
Price: $12,500 (to learn more or for custom cuts contact KantarShopper@kantar.com)
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