Uncover insights to win with this evolving occasion.
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Learn more about how the breakfast and brunch occasions are shopped, the trends impacting them and what matters to shoppers.
The breakfast and brunch occasions have evolved since the pandemic. The current inflationary environment can make it challenging for companies to capture spend when wallets are under pressure. Find out more about who the breakfast and brunch shoppers are, how the occasions has evolved since COVID, how categories are purchased and what to capitalize on to drive growth.
What you'll learn
How you'll use it
The details you'll need
What is the shifting balance of at-home vs. away-from-home breakfast? How do work and school routines impact the meal?
How do shoppers plan for and shop for breakfast categories? What routinely goes in the basket?
What appliances are a “must-have” for cooking breakfast, and how are they used?
Merchandise by occasion and drive sales across all breakfast categories
Prioritize product features, claims and on-pack real-estate based on what is important to the occasion
Innovate based on new trends in the occasion, meet shoppers where their breakfast occurs
Robust sample: 2,000 shoppers
Our expert-authored 100+ page report is full of both insights and action
Our fully-sliceable data includes 25+ categories and 15+ retailers*
Customize the study to meet your needs, including question topics and retailer/category lists.
Category IQ clients can gain access to this Deep Dive as part of their license. Non-subscribers can purchase it for:
$15,000
Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.
Optional VIP: $5,000
VIP Partnership is available to both subscribers and non-subscribers if they wish to influence topical questions and report output:
How have the breakfast and brunch occasions evolved?
At-home and away-from-home routines have changed a lot during and since the pandemic. Understand the impact the last few years had on categories, products, and shopper behavior.
Planning and shopping the occasion
Learn more about how shoppers plan for the breakfast and brunch occasions and which categories they purchase.
Discover which appliances are a must-have?
The pandemic led many shoppers to stay home and invest in appliances. This in turn has impacted the way they cook. Discover the role appliances plays in the occasion and how they are used.
Answering your most pressing questions related to category insights.
Lauren Winkler
Vice President, Category Insights
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