SHOPPEr

Health and Wellness

Turn evolving health and wellness needs into winning innovation, activation, and shopper engagement plans.
 
Understand the health priorities, wellness needs, information sources, and purchase drivers shaping shopper behavior today, including the growing influence of AI and social media on health and wellness decisions.
 

Explore:

    • Health priorities shaping shopping behaviors
    • Healthy eating, self-care, women's wellness needs, and other health and wellness trends
    • Retailers, brands, and resources shoppers turn to for health and wellness guidance
    • Purchase and engagement drivers across the wellness journey
    • The growing influence of AI and social media on health and wellness decisions
 

To learn more about the study, fill out the form below


Learn how shoppers approach their physical and mental wellbeing and how that influences shopping behavior

What you'll learn

How you'll use it

The details you need
  • The state of shopper health and wellness, including wellbeing, health conditions, and financial pressures
  • Retailers, resources, and technologies shoppers trust to support their health.
  • Women's health priorities, product attitudes, and social media influence
  • Healthy eating habits, from food as medicine to health-focused product choices
  • Analyze health and wellness product purchasing, ownership, and shopping behaviors.
  • Identify opportunities to connect with shoppers on health and wellness
  • Compete effectively across channels for health and wellness dollars
  • Drive conversion by understanding what is most important to shoppers in terms of retailer choice
  • Innovate based on new health trends, meet shoppers where their needs lie
  • We'll hear from 1,500 shoppers about their shopping behaviors
  • Our expert-authored 75+ page report is full of both insights and action
  • Our fully-sliceable data includes key demos and retailers
  • VIP option: Customize the study to meet your needs, including question topics and retailer/category lists

 

Contact us for more information at KantarShopper@kantar.com



EXPERT SPOTLIGHT

Kantar's Retail, Sales,
and Shopper Experts

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Leigh O'Donnell
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Julie Craig
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