European Value Channel Workshop 2021






Virtual Event

 Our first virtual Value Channel Workshop in Europe is now available on-demand, where we provide you with a blueprint to help rename, reframe and refine your old discounter strategies. Attendees will be provided with a specialized agenda focusing on helping suppliers garner internal support and resources, capture the true potential of the channel beyond Aldi and Lidl, and drive a more profitable business by understanding shifts in markets, retailer vs retailer dynamics and COVID-19’s impact on pivoting key initiatives for the biggest retailers.

Once purchased, a Kantar representative will reach out with instructions on how to access the on-demand content.

As an added bonus, this year, all attendees will receive an A-Z guide to managing Aldi and Lidl.

Why purchase?

  • Gain knowledge and tools that will assist you in achieving your business objectives
  • Exchange ideas and fresh thinking with your peers
  • Obtain best practice case studies you will need to win management buy-in for your discounter business plans

Who should purchase?

  • Discounter/ Value Channel Account Managers
  • Country and Brand Finance Managers
  • Supply Chain Specialists 
  • Regional Commercial Leaders

what to expect

Workshop Agenda

Renaming the Value Channel

A journey from Discounting to Value retailing

  • Recognize the macroeconomic and consumer sentiment trends impacting retail
  • Understand the relative strength versus other retailers in and out of the channel in the aftermath of COVID-19
  • Manage the size of the prize
    • What makes a value retailer? - who is in and who is out?
    • Winners and losers - Five-year sales and store forecast

Reframing the Value Channel

Managing shifts in shoppers, retailers, and markets


  • Shopper behavioral shifts as we enter the new normal
  • Differences between retailers across Europe and impact on brand choice
  • Omnichannel tactics to engage with shoppers across income segments


  • New approach to segmentation through the lens of the shopper
  • Understand COVID-19’s impact on accelerating or pivoting key initiatives, including assortment optimization, pricing shifts, format reinvention, private label innovation


  • Understanding changing value retailer vs value retailer dynamics
  • Centralization vs localization - new approach to market clustering
  • Connecting the dots between marketing and formats in key markets

Refining the Value Channel

Deconstruct old and new myths that act as barriers to driving the value channel business

  • Identify tactics to convince your organization to allocate more resources for the channel
  • Timing – a guide to a new selling story to buyers and action steps to accelerate category and brand growth with value channel retailers
    • Team Formation – Internal alignment to avoid confusion, learn from mistakes and share best practice
    • Inflation – New focus areas for buyer discussions
    • Meeting preparation – New and old requirements
    • In and outs – Managing greater need for rotation whilst minimizing supply chain complexity
    • New – Recommendations to drive new trips, win new shoppers, and redefine new across the calendar year
    • Growth – Defining metrics for success

Available tickets

For group tickets, please contact Amy Mccoy.

Please select Business when checking out and have your Tax Registration ID ready. VAT charges will be removed when it is entered at checkout. If you have a UK address, VAT charges will apply.

Meet the experts

Event Speakers

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Simon Johnstone
Director Retail Insights
Derya Güvenҫ
Associate Director of Strategic Insights
Richard Herbert
Global Insight Director, Europanel
Sophie Carroll
Senior Insights Consultant
Paida Mugudubi
Associate Director of Strategic Insights
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