--- title: Kantar's Shopper Sightlines description: Kantar's Shopper Insights research for companies seeking a clear understanding of how macro forces influence shopping image: https://retailiq.kantar.com/hubfs/Shopperscape.png --- [![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB")](https://www.kantar.com/) SHOPPEr # Shopper Sightlines For companies seeking a clear understanding of how macro forces influence shopping ​ ### Want to learn more about our Shopper Sightlines research? Get in touch. Keep a quarterly pulse on macro trends and their impact on shopping #### Our team can help you customize the study to meet your needs, including question topics and retailer/category lists | What you'll learn | How you'll use it | The details you need | | --- | --- | --- | | Which macro and market forces are of concern to shoppers, and how that’s changing over time Current and future impact **to shopping approach** **Which s**hopper groups are impacted by each Macro Issues: Savings and investments, health care, personal finance and the economy, politics, environmental concerns, shopping concerns   | **Plan** effective retailer and trade strategies that will drive conversion and match to current shopping activities Influence assortment from entry level to premium Springboard for meaningful customer conversations     ​ | Robust sample: 2000 shoppers per quarter​​ 75+ page report of actionable insights with a mix of trended and special topics each wave​​ Fully sliceable complete databook each wave |   Contact us for more information at [KantarShopper@kantar.com](mailto:KantarShopper@kantar.com) --- EXPERT SPOTLIGHT ## Kantar's Retail, Sales, and Shopper Experts Answering your most pressing questions related to shopper commerce. ![Leigh_20](https://retailiq.kantar.com/hubfs/Leigh_20.jpg) Leigh O'Donnell Head of Shopper and Category Insights & Solutions ![brettwhitfield.m_KANTAR_039](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/Headshot%20Crop/brettwhitfield.m_KANTAR_039.jpg) Mary Brett Whitfield Senior Vice President Shopper Insights ![Craig_Julie_Kantar-1](https://retailiq.kantar.com/hubfs/Craig_Julie_Kantar-1.jpg) Julie Craig Vice President Shopper Insights Looking for insights? #### Take a look at content catered to you. ### Retail Sound Bites The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news.  [Subscribe to the Podcast](https://retailiq.kantar.com/retail-sound-bites?hsLang=en) ![podcast equipment microphone](https://retailiq.kantar.com/hubfs/podcast%20equipment%20microphone.jpeg) ### Retail Media Networks B2B Benchmarking Study Closing the trust gap between brands and retailers [Learn more](https://retailiq.kantar.com/retail-media-networks?hsLang=en) ![2-2](https://retailiq.kantar.com/hubfs/2-2.png) ### Commerce rewired: Kantar's 2026 POV In 2026, resilience, relevance, and relationships are no longer optional. They are competitive requirements. Retailers and suppliers face rising costs, fractured partnerships, private label pressure, and increasingly nonlinear shopper journeys. [Download the Report](https://retailiq.kantar.com/commerce-rewired-2026-retail-themes?hsLang=en) ![Commerce Rewired](https://retailiq.kantar.com/hubfs/photoshop%20theme%20cover%20with%20K.png) ![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB") Copyright © 2026 Kantar #### Company - [Terms of use](https://www.kantar.com/Terms-and-Conditions) - [Kantar Retail IQ Privacy Policy](https://retailiq.kantar.com/privacy-policy) - [About Kantar](https://www.kantar.com/About) - [Privacy](https://www.kantar.com/Cookies-Policies)