Shopper Sightlines

Our latest quarterly Deep Dive, Shopper Sightlines, will sharpen your "shopper radar" as we keep watch for changing shopper behaviors fueled by macro forces and emerging retail and technology trends.

Want a sneak peek of the Shopper Sightlines Study?

Download your complementary infographic.

What does Shopper Sightlines explore?

  • Key forces that shape shoppers’ worldview, plus tracking of key retail trends and how these surrounding forces impact shopping needs, mindset, strategy, and behaviors.

  • Shopper response to surrounding forces, such as the economy and inflation, global issues, the environment, and health concerns.

  • Which of these factors will impact shopping needs, mindset, strategy, and behaviors, and in what way.

What's included in this quarterly report?

Comprehensive research reports (one per quarter)

15-minute call

Review the data file with an expert shopper research analyst


Full Excel data set with retailer and demographic details


Leverage our expertise to:

  • Understand which issues are most likely to impact shoppers in 2023 and beyond.
  • Identify which groups of shoppers are most concerned with paying for essentials, and what shoppers are doing with their leftover discretionary income.
  • Detail across 115+ retailers and 35 categories.


Contact us for more information at


Kantar's Retail, Sales,
and Shopper Experts

Answering your most pressing questions related to shopper commerce.

Leigh O'Donnell
Head of Shopper and Category Insights & Solutions
Mary Brett Whitfield
Senior Vice President Shopper Insights
Julie Craig
Vice President Shopper Insights
Renata de Moura
Senior Director Shopper Insights

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