--- title: Kantar's Shopper Sightlines description: Kantar's Shopper Insights research for companies seeking a clear understanding of how macro forces influence shopping image: https://retailiq.kantar.com/hubfs/Shopperscape.png --- [![KANTAR\_Small\_Logo\_White\_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB")](https://www.kantar.com/) SHOPPEr # Shopper Sightlines Turn macro pressure insights into smarter shopper strategies. Understand how economic, social, health, political, and environmental forces are shaping shopper behavior today, how those pressures may influence future behavior, and how their impact varies across shopper segments and retailer audiences. Explore - Economic, social, health, political, and environmental forces shaping shopper behavior today - How macro pressures are likely to influence future shopper behavior - Distinct shopping dynamics across key shopper segments - Insights into shoppers at key retailers ​ ### Want to learn more about our Shopper Sightlines research? Get in touch. Keep a quarterly pulse on macro trends and their impact on shopping #### Our team can help you customize the study to meet your needs, including question topics and retailer/category lists | What you'll learn | How you'll use it | The details you need | | --- | --- | --- | | Which macro and market forces are of concern to shoppers, and how that’s changing over time   Current and future impact to shopping approach Which shopper groups are impacted by each | Plan effective retailer and trade strategiesthat will drive conversion and match to current shopping activities Influence assortment from entry level to premium Springboard for meaningful customer conversations | Robust sample: 2,000 shoppers per quarter Building on three years of tracking data Our expert-authored 75+ page report is full of both insights and action Our fully-sliceable data includes key demos and retailers Influence topical questions and report output | Macro Issues: Savings and investments, health care, personal finance and the economy, politics, environmental concerns, shopping concerns Edible categories\*:  meat/ chicken/ seafood,  fruits/vegetables, dairy products, frozen foods, deli/prepared foods, salty snacks, sweet snacks, dry/canned groceries, beer, cider, and hard seltzer, wine, liquor, nonalcoholic beverages, candy/gum Non-edible/household\*: Household cleaning products, household paper/sandwich and storage bags/wraps, pet food/supplies, baby supplies, hair care products, skin care products, personal hygiene products, cosmetics, fragrances, over-the-counter medicines, vitamins/supplements.  Gen Merch\*: Home improvement supplies, home décor/home furnishings, lighting, small kitchen or personal appliances, consumer electronics, women’s apparel, men’s apparel, children’s apparel, office/school supplies, craft/art supplies, sporting goods, toys Contact us for more information at [KantarShopper@kantar.com](mailto:KantarShopper@kantar.com) --- EXPERT SPOTLIGHT ## Kantar's Retail, Sales, and Shopper Experts Answering your most pressing questions related to shopper commerce. ![Leigh\_20](https://retailiq.kantar.com/hubfs/Leigh_20.jpg) Leigh O'Donnell Head of Shopper and Category Insights & Solutions ![brettwhitfield.m\_KANTAR\_039](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/Headshot%20Crop/brettwhitfield.m_KANTAR_039.jpg) Mary Brett Whitfield Senior Vice President Shopper Insights ![Craig\_Julie\_Kantar-1](https://retailiq.kantar.com/hubfs/Craig_Julie_Kantar-1.jpg) Julie Craig Vice President Shopper Insights Looking for insights? #### Take a look at content catered to you. ### Retail Sound Bites The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news.  [Subscribe to the Podcast](https://retailiq.kantar.com/retail-sound-bites?hsLang=en) ![podcast equipment microphone](https://retailiq.kantar.com/hubfs/podcast%20equipment%20microphone.jpeg) ### Retail Media Networks B2B Benchmarking Study Closing the trust gap between brands and retailers [Learn more](https://retailiq.kantar.com/retail-media-networks?hsLang=en) ![2-2](https://retailiq.kantar.com/hubfs/2-2.png) ### Commerce rewired: Kantar's 2026 POV In 2026, resilience, relevance, and relationships are no longer optional. They are competitive requirements. Retailers and suppliers face rising costs, fractured partnerships, private label pressure, and increasingly nonlinear shopper journeys. [Download the Report](https://retailiq.kantar.com/commerce-rewired-2026-retail-themes?hsLang=en) ![Commerce Rewired](https://retailiq.kantar.com/hubfs/photoshop%20theme%20cover%20with%20K.png) ![KANTAR\_Small\_Logo\_White\_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB") Copyright © 2026 Kantar #### Company - [Terms of use](https://www.kantar.com/Terms-and-Conditions) - [Kantar Retail IQ Privacy Policy](https://retailiq.kantar.com/privacy-policy) - [About Kantar](https://www.kantar.com/About) - [Privacy](https://www.kantar.com/Cookies-Policies)