--- title: Kantar's Shopper Retailer Membership Readout description: Kantar's Shopper membership readout quarterly study is for companies that want to optimize loyalty and membership programs to engage shoppers. image: https://retailiq.kantar.com/hubfs/GettyImages-1155921165-1.jpeg --- [![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB")](https://www.kantar.com/) SHOPPER # Retailer Membership Readout For companies that want to optimize loyalty and membership programs to engage shoppers.  ### Want to learn more about the research? Get in touch. # Learn how shoppers rate and use membership and loyalty programs and how to leverage these insights to your advantage. | WHAT YOU'LL LEARN | HOW YOU'LL USE IT | THE DETAILS YOU NEED | | --- | --- | --- | | - Membership incidence of key retail membership programs - How different retailer shoppers and demographic groups approach memberships - A high-level overview of how key programs are changing | - Optimize program features for your own membership and loyalty programs - Understand the competitive set **with a close look at programs across the retail landscape** - Leverage retailer partner memberships **to your advantage and prioritize where to play** | **Quarterly roundup** pulling from our Shopper Sightlines Deep Dive and relevant channel research​​ Interactive data delivered in Excel workbook, plus implications​ +2 special reports focusing on demographics, sentiment, and shopping impact among Walmart+, Target Circle shoppers, and club members |   Contact us for more information at [KantarShopper@kantar.com](mailto:KantarShopper@kantar.com) --- EXPERT SPOTLIGHT ## Kantar's Retail, Sales, and Shopper Experts Answering your most pressing questions related to shopper commerce. ![Leigh_20](https://retailiq.kantar.com/hubfs/Leigh_20.jpg) Leigh O'Donnell Head of Shopper and Category Insights & Solutions ![brettwhitfield.m_KANTAR_039](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/Headshot%20Crop/brettwhitfield.m_KANTAR_039.jpg) Mary Brett Whitfield Senior Vice President Shopper Insights ![Craig_Julie_Kantar-1](https://retailiq.kantar.com/hubfs/Craig_Julie_Kantar-1.jpg) Julie Craig Vice President Shopper Insights Looking for insights? #### Take a look at content catered to you. ### Retail Sound Bites The Kantar Sound Bites podcast provides a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news.  [Subscribe to the Podcast](https://retailiq.kantar.com/retail-sound-bites?hsLang=en) ![podcast equipment microphone](https://retailiq.kantar.com/hubfs/podcast%20equipment%20microphone.jpeg) ### Retail Media Networks B2B Benchmarking Study Closing the trust gap between brands and retailers [Learn more](https://retailiq.kantar.com/retail-media-networks?hsLang=en) ![2-2](https://retailiq.kantar.com/hubfs/2-2.png) ### Commerce rewired: Kantar's 2026 POV In 2026, resilience, relevance, and relationships are no longer optional. They are competitive requirements. Retailers and suppliers face rising costs, fractured partnerships, private label pressure, and increasingly nonlinear shopper journeys. [Download the Report](https://retailiq.kantar.com/commerce-rewired-2026-retail-themes?hsLang=en) ![Commerce Rewired](https://retailiq.kantar.com/hubfs/photoshop%20theme%20cover%20with%20K.png) ![KANTAR_Small_Logo_White_RGB](https://retailiq.kantar.com/hubfs/KRiQ%20Atlas%20Integration/KANTAR_Small_Logo_White_RGB.svg "KANTAR_Small_Logo_White_RGB") Copyright © 2026 Kantar #### Company - [Terms of use](https://www.kantar.com/Terms-and-Conditions) - [Kantar Retail IQ Privacy Policy](https://retailiq.kantar.com/privacy-policy) - [About Kantar](https://www.kantar.com/About) - [Privacy](https://www.kantar.com/Cookies-Policies)