---
title: Meet Kantar Retail's Sophie Carroll
description: Kantar's retail expert Sophie Carroll covers global and EMEA retail, value and discounter channels.
---

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###### ASSOCIATE DIRECTOR

### Sophie Carroll

##### Coverage areas include: Value channel

Sophie is an associate director on the Market Insights team based in London. Her focus is on the value channel in Europe, with a particular interest in the discounters Lidl and Aldi. She also covers the wider topic of value redefined, including shopper behaviors and private label. Before joining Kantar, Sophie worked for a large UK grocery retailer, focusing on the convenience channel. She has also worked for a global management consultancy where she focused on the restaurant industry, the UK retail market, and the omnichannel shopper experience. Sophie holds a bachelor's degree in geography from the University of Leeds.

Recent content Sophie has published:

[Will Aldi Express revolutionize US online grocery?](https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/will-aldi-express-revolutionize-us-online-grocery)

[2024 key customer planning priorities](https://kriq.kantarretailiq.com/en/insights/summary-slides/2024-key-customer-planning-priorities)

 

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