SENIOR DIRECTOR

Simon Johnstone

Coverage areas include: Value, convenience, grocery

Since joining Kantar’s London-based Market Insights team in 2011, Simon has helped CPG clients navigate the opportunities and threats posed by European value retailers, namely Aldi and Lidl. Now based in Boston, Simon drives thought leadership for grocery in the US as well leading Kantar’s coverage of small-box retailing, including the value and convenience channels in the US and globally. Simon holds a bachelor’s degree in German from Royal Holloway University in London.

Simon's been recently quote by: 

Business Insider: Dollar General customers are buying groceries but skipping non-essentials as they rely on savings, credit cards, and borrowing money from friends to get by