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Leigh O'Donnell

Coverage areas include: Shopper insights, category insights, loyalty & CRM

Leigh leads the Shopper Insights and Category Insights programs within Kantar’s Retail, Sales & Shopper group. Previously within Kantar. Leigh led the North American Shopper Insights domain, managing syndicated and custom shopper insights across a variety of top CPG and technology manufacturers. Before joining Kantar, Leigh led CRM, insights, and analytics at the national home décor retailer Kirkland’s. Prior to that she held a variety of shopper insights, market measurement, and category management roles at Mars Petcare and the Wm. Wrigley Jr. Company. Leigh’s expertise spans a wide range of disciplines: shopper insights research, CPG shopper data and CRM programs, loyalty, analytics, organizational development, and digital/ecommerce consulting. Leigh received a B.A. in English and International Studies from Lawrence University and has done MBA work at the University of Chicago Booth School of Business. 

Leigh has been recently quoted by:

Marketing Dive: Alcohol purchasing trends are changing — here’s what the numbers say