---
title: Meet Kantar Retail's Lauren Winkler
description: Kantar's retail expert Lauren Winkler covers category insights, category leadership, merchandising, topical research, and custom category research.
---

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###### HEAD OF CATEGORY INSIGHTS

### Lauren Winkler

##### Coverage areas include: Shopper and category insights

Lauren is head of category insights and offers extensive experience in category research and analytics. She has partnered with a wide range of manufacturers and retailers on consumer/shopper insights, category growth drivers, product innovation, and go-to-market strategy. Lauren received a bachelor’s degree in anthropology from the University of Pennsylvania and a master’s degree in anthropology from The Ohio State University.

 

 

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