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Karen Kelso

Coverage areas include: Retail strategy, category positioning, persuasive selling, mass and club, beauty, consumer electronics, Walmart

Karen leads Kantar’s insights into Walmart and big-box retail. She has developed and implemented data insights at and for global retailers for more than 20 years. As a buyer she managed large and diverse categories at Walmart and Sam’s Club and as a director of category insights helped create innovative strategic marketing plans for Walmart’s $24 billion consumables division. Karen built category marketing expertise during the turnaround of Coles Australia and led Kmart Australia’s marketing team in its conversion from high-low pricing to everyday low-price leadership. More recently, Karen supported IRI’s syndicated data and advanced analytic offers to help CPG clients develop and use data and insights. Karen holds a B.S.F.S. in international relations from Georgetown University and an MBA from the University of Virginia.      

Karen has been recently quoted by: 

Modern Retail: Inflation comes for big-box retailers’ earnings