---
title: Meet Kantar Retail's Amar Singh
description: Amar Singh, Kantar's Senior Director leading health and wellness, key drug, home improvement, discount, convenience, grocery, and digital channels.
---

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###### SENIOR DIRECTOR

### Amar Singh

##### Coverage areas include: Health and wellness, drug, home improvement, digital healthcare, shopper experience, seasonal retail, Canadian retail

Amar leads thought leadership on health and wellness. He creates insights that inform strategic decisions related to key drug, home improvement, discount, convenience, grocery, and digital channels. Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar in 2018, he managed consumer insights at a leading CPG brand, which included brand management, packaging optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph in Canada.

##### Amar's recently been quoted by:

[Canadian Grocer: As consumers embrace global foods, grocers look to diversify their offerings](https://canadiangrocer.com/consumers-embrace-global-foods-grocers-look-diversify-their-offerings)

 

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