Amar leads thought leadership on health and wellness. He creates insights that inform strategic decisions related to key drug, home improvement, discount, convenience, grocery, and digital channels. Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar in 2018, he managed consumer insights at a leading CPG brand, which included brand management, packaging optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph in Canada.