On 24 February 2022, after several months massing troops at its border, Russian president Vladimir Putin ordered his army to invade its neighbour Ukraine. As the resulting tragic events unfold in the east, our analysts assess the potential effects for the continent’s economies, consumers, and retail landscape.
Download this summary to learn more about the known unknowns and potential scenarios impacting retail as a result of the war.
Kantar Retail IQ subscribers have access to the full report, War in Ukraine: European retail impact. Learn more about Kantar Retail IQ.
A landmark study identifying key shopper, brand, and retailer trends to provide a holistic view of the rapidly evolving ecommerce and retail media landscape.Download the Report
Leverage our most impactful insights from 2022 to move from near-term executional scenarios to more forward-looking planning frameworks.Download the Report
Kantar’s annual industry benchmarking report PoweRanking 2022 identifies retailers and suppliers that set the standard of performance, ranked by their trading partners.Download the Report