What you'll learn

How you'll use it

The details you'll need

• How has category management continued to evolve after the pandemic?

• What are the critical success factors in category leadership today?

• How will AI revolutionize the role of category management?

• Topics include:
  • Attitudes about category leadership and collaboration
  • Best-in-class performance (customer-centricity, insights/strategy, execution)
  • Where organizations are investing (people, skills, data, research, technology, tools)
  • Organization principles
  • Omnichannel/ecommerce readiness vs. pain points
  • Current and expected role of AI tools in the category management process

• The realm of category leadership has been changing rapidly since the pandemic, with manufacturers and retailers struggling to align on the best path forward together.

• Kantar’s study examines the role of category management from both retailers’ and manufacturers’ perspectives to help you build strong partnership and plan against future needs.

• Robust sample: 100 retailers, 100 manufacturers
• Our expert-authored 100+ page report is full of both insights and action

• You’ll get a fully-sliceable complete databook with the detail you’ll need

• Customize the study to meet your needs, including custom question topics

$15,000

Includes the full 100+ slides report and the Excel data set including retailer, category and demographic details.