1:00-1:15 PM 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:15-2:10 PM 
Managing macroeconomic volatility in Canada
David Marcotte, Senior Vice President, Global Retail and Technology  

• Examine how tariffs, trade policy, and global volatility are reshaping Canadian retail dynamics.
• Explore the demographic and economic trends redefining shopper behaviour.
• Assess Canada’s economic outlook and what it means for re 

2:10-2:55 PM 
Rising standards, rising tides in Canada
Casey Ferrell, Senior Vice President, Head of U.S. and Canada MONITOR 
Hannah Sokolov, Associate Head of Canada MONITOR

• Evaluate the durability of Canadians’ newfound moment of confidence in their country.
• Find out how Canadians’ goals and visions for their lives are evolving.
• Review what these shifts mean for the standards they hold brands to. 

2:55-3:15 PM ET 
BREAK 

3:15-4:00 PM
AI: What do Canadian shoppers think it's really good for?
Casey Ferrell, Senior Vice President, Head of U.S. and Canada MONITOR 
Hannah Sokolov, Associate Head of Canada MONITOR

• Get to know the early adopters of generative AI in Canada.
• Explore the most common use cases for AI and where it falls short.
• Assess how AI delivers meaningful value for Canadians. 

4:00-4:45 PM 
GEO optimization playbook for Canada
Amar Singh, Senior Director, Retail Insights

• Understand how generative engine optimization, or GEO, is changing brand discoverability across Canadian retail.
• Learn the practical levers brands can pull to surface in AI-driven search and shopping assistants.
• Build an actionable GEO playbook tuned to Canadian retailers, shoppers, and platforms. 

4:45-5:00 PM 
Day 1 recap 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:00-1:15 PM 
Welcome and introduction 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

1:15-2:10 PM 
Adapting to Canada's evolving digital commerce landscape 
Rachel Dalton, Head of Retail Insights, Americas
Amar Singh, Senior Director, Retail Insights 

• Get an overview of Canada’s online and digital shopping dynamics.
• Understand the behavioural and demographic shifts at Canada’s leading online retailers.
• Identify key strategies to drive shopper engagement and improve ecommerce penetration 

2:10-2:55 PM 
Driving growth through Canadian grocery channel disruption
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

• Explore how Canada’s leading grocers are evolving their strategies in response to inflation, margin compression, and changing shopper expectations.
• Understand how to build stronger shopper loyalty and engagement in a value-driven environment.
• Discover how brands can unlock faster growth in today’s disrupted grocery landscape. 

3:15-4:00 PM 
Redefining growth in the Canadian mass and club channels 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insights 

• Understand the strategic moves and evolving road maps of Canada’s leading mass merchandisers and Costco.
• Learn the shopper behaviours and value drivers shaping loyalty across mass and club retail.
• Unpack how leading retailers are building integrated ecosystems through AI, data, and omnichannel capabilities to accelerate growth. 

4:00-4:45 PM 
Low-income Canadian shopper dynamics 
Amar Singh, Senior Director, Retail Insights 
David Marcotte, Senior Vice President, Global Retail and Technology  

• Explore how economic pressure is reshaping the priorities and behaviours of Canada’s low-income shoppers.
• Analyze how low-income households are trading down, switching channels, and stretching budgets.
• Understand how to earn the loyalty and trust of Canada’s most value-sensitive shoppers.
  

4:45-5:00 PM 
Day 2 recap 
David Marcotte, Senior Vice President, Global Retail and Technology  
Amar Singh, Senior Director, Retail Insight