---
title: 2025 Digital Commerce Conference
description: Kantar’s Digital Commerce Conference brings together thought leaders, innovators, and change makers to explore strategies for navigating uncertainty in the digital age.
image: https://retailiq.kantar.com/hubfs/Icon%20image_500x500-Mar-19-2024-01-58-45-7089-PM.png
---
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## 2025 The future of digital commerce and Amazon
## 10-11 June 2025
Virtual
[Register](https://retailiq.kantar.com/2025-digital-commerce-conference#REGISTER)
[2025 Agenda](https://retailiq.kantar.com/hubfs/2025%20Events/2025%20Agendas/Kantars%20the%20future%20of%20digital%20commerce%20and%20Amazon%20agenda%20041125.pdf?hsLang=en)
Overview
The Future of Digital Commerce and Amazon is the premier event for industry leaders, brands, and retailers looking to stay ahead in the ever-evolving digital commerce landscape. This year, we’re introducing The Battle of Ideas, a dynamic new format in which Kantar thought leaders will go head-to-head, debating competing schools of thought on the most pressing topics in digital commerce and retail technology.
In addition, we’re integrating our traditional Amazon Workshop into this expanded two-day event, providing deeper insights and hands-on strategies to help you navigate and succeed with Amazon. Expect bold perspectives, deep analysis, and spirited discussions that challenge conventional wisdom and equip you with the knowledge to refine your strategies for the future.
You’ll walk away from this event with:
- Expert insights on emerging trends, the attention economy, and Amazon’s evolving ecosystem to stay ahead in digital commerce
- A firm grasp of how brands and retailers are capturing and retaining digital audiences through data-driven strategies and cutting-edge technology
- Tangible tactics and exclusive thought leadership to enhance your digital expertise and drive long-term success
PDF COMING SOON!
## Conference Agenda
#### Reach out to [events@kantarconsulting.com](mailto:events@kantarconsulting.com) for questions.
DAY 1: June 10 DAY 2: June 11
10:00-10:15 AM ET
**Welcome and introduction**
*Malcolm Pinkerton, Global Head of Retail Insights
Rachel Dalton, Head of Retail Insights, North America*
10:15-11:00 AM ET
**The global digital retail landscape in 2025**
*Rachel Dalton, Head of Retail Insights, North America*
*Paida Mugudubi, Head of Retail Insights, Global*
- Learn how global retailers are pivoting toward ecosystem retailing to stay ahead in digital commerce.
- Discover how leaders, fast followers, and emerging players are taking unique paths to capture market share.
- Uncover where top retailers stand in their digital transformation and get a look at what’s next.
11:00-11:45 AM ET
**Swipe, tap, buy: The psychology of social commerce**
*Moderator: Julie Craig, Vice President, Shopper Insights
Speakers: Leigh O'Donnell, Head of Shopper and Category and Charlotte Harris, Principal Analyst*
- Explore how social media platforms influence shopping decisions.
- Delve into how user-generated content, influencers, and peer recommendations drive purchasing behavior.
- Consider how platforms optimize the psychology behind creating frictionless, impulse-driven purchases.
11:45 AM-12:30 PM ET
**The Battle of Ideas: Retail AI:** **Driving enterprise value or eroding brand loyalty?**
*Moderator: Simon Johnstone, Senior Director
Speakers: Barry Thomas, Senior Retail Commerce Thought Leader and Karen Kelso, Vice President*
- Find out why AI boosts efficiency but risks losing the human touch that fosters emotional connections.
- Learn how AI’s reliance on shopper data offers unparalleled personalization but raises significant privacy concerns.
- Review the drawbacks to overly personalized AI-powered marketing campaigns and product recommendations.
12:30-1:00 PM ET
**Break**
1:00-1:35 PM ET
**Track 1: The business of attention in the digital age
Omnichannel Technology advancements and in-store priorities**
*Amar Singh, Senior Director*
- Explore how retailers are blending online and offline shopping more than ever to create differentiated experiences.
- Learn how different retail technologies are helping brands capture attention and engage shoppers online and in store.
- Discover how you can integrate these methods into your own strategies to retain and attract shoppers.
1:00-1:35 PM ET
**Track 2: Amazon's next chapter and your next move
Amazon’s retail evolution: Shopping in 2030**
*Anna Brennan, Principal Analyst*
- Imagine a shopping experience so tailored, it feels like Amazon knows you better than you know yourself. What does such an experience mean for brands?
- Discover how Amazon will further blur the lines between physical and digital retail.
- Uncover Amazon’s future retail practices and logistics that will set new industry standards.
1:35-1:40 PM ET
**Break**
**1:40-2:15 PM ET
Track 1: The business of attention in the digital age
How digital innovation is redefining retail**
*David Marcotte, Senior Vice President*
- Explore how retailers are evolving into tech and service providers, expanding beyond traditional retail models.
- Learn how digital-first marketplace models are transforming retailers into ecosystem-driven platforms.
- Understand how brands can adapt and thrive within these new retail ecosystems to stay competitive.
**1:40-2:15 PM ET
Track 2: Amazon's next chapter and your next move
Amazon grocery: What's next and how should you prepare?**
*Ross Cloyd, Director
Anna Brennan, Principal Analyst*
- Explore how Amazon’s grocery offerings are expanding and how this shift impacts brick-and-mortar models.
- Learn how Amazon’s data-driven approach is reshaping shoppers’ expectations in grocery.
- Understand the role of Amazon’s advanced logistics and how brands can adapt to the growing demand for faster, more convenient grocery delivery.
2:15-2:20 PM ET
**Break**
**2:20-2:55 PM ET
Track 1: The business of attention in the digital age
Social media's role in the attention economy**
*Charlotte Harris, Principal Analyst*
- Discover how brands cut through the noise on social media to drive shopper action.
- Learn how algorithms are reshaping the shopping experience and boosting brand loyalty.
- Find out how influencers are reshaping trust and driving retail growth in unexpected ways.
**2:20-2:55 PM ET
Track 2: Amazon's health and wellness expansion
Navigating Amazon's health and wellness expansion**
*Amar Singh, Senior Director*
- Explore Amazon’s impact on traditional healthcare models and the retailer’s push into the wellness space.
- Learn how brands can partner with Amazon to expand into health and wellness categories so they can reach new shopper segments.
- Understand how Amazon’s data-driven approach is personalizing healthcare and influencing health and wellness retailing.
2:55-3:00 PM ET
**BREAK**
3:00-3:15 PM ET
**Day 1: Wrap-up**
*Malcolm Pinkerton, Global Head of Retail Insights*
*Rachel Dalton, Head of Retail Insights, North America*
10:00-10:10 AM ET
**Welcome and introduction**
*Rachel Dalton, Head of Retail Insights, North America*
*Malcolm Pinkerton, Global Head of Retail Insights*
10:10-10:55 AM ET
**Digital commerce titans: Retailers redefining online success**
*Anna Brennan, Principal Analyst
Karen Kelso, Vice President*
- Examine how top retailers like Amazon and Walmart are leveraging technology to create new omnichannel experiences and stay ahead.
- Survey how a seamless user experience, loyalty programs, and data-driven insights can win shoppers’ trust online.
- Dive into the importance of mastering logistics, optimizing supply chains, and adapting to market trends quickly.
10:55-11:40 AM ET
**Future of commerce and the transformative power of agentic AI**
*Barry Thomas, Senior Retail Commerce Thought Leader
J. Walker Smith, Knowledge Lead, Brand & Marketing*
- Explore how digital retail is shifting from simple online purchases to immersive, AI-driven experiences.
- Discover how autonomous AI agents are revolutionizing customer engagement, personalization, and decision-making.
- Learn how leading retailers are harnessing AI to streamline operations, predict trends, and create new shopper journeys.
11:40 AM-12:25 PM ET**The Battle of Ideas: Retail media: Game changer or just a tax on brands?**
*Moderator: Rachel Dalton, Head of Retail Insights, North America
Panelists: Tim Campbell, Ecommerce Consultant, Charlotte Harris, Principal Analyst, and Rohan Mazumdar, Vice President, Consulting Retail*
- Is retail media really driving measurable ROI, or is it just another costly platform with inflated promises?
- Are brands benefiting from unprecedented access to consumer data in the ways they hoped?
- Is retail media overhyped, or is it genuinely providing better visibility and a more direct link between advertising spending and sales growth?
12:25-12:55 PM ET
**Break**
12:55-1:30 PM ET
**Track 1: The business of attention in the digital age
Paying for priority: The business of loyalty**
*Taylre Stumpf, Lead Analyst*
- See how Amazon Prime is combating the rise of new retail memberships.
- Track the power shifts in retail memberships among retailers’ most dedicated shoppers.
- Learn how and why today’s retail memberships are evolving to go far beyond savings.
12:55-1:30 PM ET
**Track 2: Amazon's next chapter and your next move
The next generation of Amazon shoppers**
*Misha Jethwa, Manager, Shopper Insights and Solutions
Erica Smith, Associate Research Manager, Shopper Insights*
- Explore the evolving preferences of Amazon’s youngest shoppers and how they differ from those of previous generations.
- Gain actionable strategies to attract and engage emerging shopper cohorts as they gain purchasing power.
- Establish points of differentiation and value among Amazon’s Gen Z shoppers.
1:30-1:35 PM ET
**Break**
1:35-2:10 PM ET
**Track 1: The business of attention in the digital age
How delivery services are winning the battle for shopper loyalty**
*Sophie Carroll, Associate Director*
- Discover the delivery factors forcing retailers to rethink their service models.
- Explore how brands are turning the last mile into a competitive advantage.
- Uncover how retailers are navigating the fine line between free delivery and maintaining profitability.
1:35-2:10 PM ET
**Track 2: Amazon's next chapter and your next move
How challenger marketplaces will shape Amazon’s global future**
*Andriana Bantra, Principal Analyst
Charlotte Harris, Principal Analyst*
- Assess whether competitors are ready to fight Amazon on its home turf or if challenger marketplaces threaten its dominance.
- Review how Amazon’s expansion into emerging markets is quietly rewriting the rules of global trade.
- Learn how challenger marketplaces are offering agile, niche experiences that challenge Amazon’s status quo.
2:10-2:15 PM ET
**BREAK**
2:15-2:50 PM ET
**Track 1: The business of attention in the digital age
Digital commerce in a shifting economy**
*Doug Hermanson, Principal Economist
Vikash Kaansili, Senior Analyst*
- Explore how economic factors are affecting online shopping behaviors.
- Learn how brands can adjust their digital strategies to meet evolving demands for affordability and convenience.
- Discover how innovative digital tools and AI-driven solutions can help business thrive despite economic uncertainty.
2:15-2:50 PM ET
**Track 2: Amazon's next chapter and your next move
Amazon’s vision for value**
*Simon Johnstone, Senior Director*
- Explore how Amazon’s expanded low-cost offerings impact the convenience and value channels.
- Develop strategies for navigating an increasingly year-round sales cycle.
- Analyze how rising price sensitivity and demand for affordability are shaping Amazon’s assortment.
2:50-2:55 PM ET
**BREAK**
2:55-3:10 PM ET
**Day 2: wrap-up***Rachel Dalton, Head of Retail Insights, North America*
*Malcolm Pinkerton, Global Head of Retail Insights*
How to attend
## Available tickets
SEATBLOCK HOLDER?
[Talk to our event team ›](mailto:events@kantarconsulting.com)
Event speakers
Rachel Dalton
Head of Retail Insights, North America
Paida Mugudubi
Head of Retail Insights, Global
Barry Thomas
Senior Retail Commerce Thought Leader
Anna Brennan
Principal Analyst, Retail Insights
Charlotte Harris
Principal Analyst
J. Walker Smith
Chief Knowledge Officer, Brand and Marketing
Malcolm Pinkerton
Global Head of Retail Insights
David Marcotte
Senior Vice President
Andriana Bantra
Principal Analyst
Sophie Carroll
Associate Director
Julie Craig
Vice President, Shopper Insights
Doug Hermanson
Principal Economist
Vikash Kaansili
Senior Analyst
Karen Kelso
Vice President
Amar Singh
Senior Director
Taylre Stumpf
Lead Analyst
Tim Campbell
Ecommerce consultant
Ross Cloyd
Director
Misha Jethwa
Manager Shopper Insights and Solutions
Simon Johnstone
Senior Director
Rohan Mazumdar
Vice President, Consulting Retail
Leigh O'Donnell
Head of Shopper and Category Insights
Erica Smith
Associate Research Manager
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