Digital Commerce Conference

 

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8-9 June 2021

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Virtual Event

Take charge of your digital future

Join Kantar for the industry’s pre-eminent digital retail virtual conference. During a time of digital acceleration, Kantar will help top brands and ecommerce leaders leverage their sales, eCommerce, marketing and media capabilities to take control of their own digital futures. Expect a focus on North America with an infusion of our EMEA perspective to empower your future success.

Who should attend?

Everyone, who has an ecommerce or digital commerce KPI. Plus, our 2021 conference will dive deep into data-driven marketing and creative strategies, so it’s more appropriate than ever for you to bring your brand and marketing colleagues along. This event is perfect for:  

  • Chief Marketing Officers, Chief Digital Offers
  • Heads of eCommerce and Digital Marketing
  • Sales and Commercial Directors
  • Global, Europe and Country customer leads
  • Insight Managers
  • Key Account Managers
  • Channel Development Managers
  • Marketing & Brand Managers
  • Shopper Marketers
  • Experience Managers - CX, UX
  • Digital Specialists - SEO, Onsite media

Highlights from this year’s agenda 

June 8: Digital Distinction

Take control of your digital future

  • The Digital Transformation Checklist - AI to blockchain, going direct to getting social
  • Digital technology trends
  • New laws of growth
Next-level Ecommerce: People, Data, Technology
  • Elevating ecommerce: People, Data, Technology
  • End-to-end marketing and a Single View of Data
  • The future of search

June 9: Catapult your Commerce 

Create a Winning Omnichannel Strategy

  • Omni-acceleration and post-pandemic macroeconomic outlook
  • What Shoppers Want: What a Difference a Year Makes
  • Your category story
New commerce platforms
  • Omnifulfillment and new omnicommerce platforms
  • Omni assortment strategies
  • The Store of the Future -2022 edition

Announcing guest speakers from:

2021-digital-logos-2



Conference Agenda

Rachel Dalton_ Director

11:00-11:20 AM ET
Welcome and setting the stage
Rachel Dalton
Director, Ecommerce/Digital

 

J. Walker Smith
11:20 AM-11:45 PM ET
The courage to grow: Leaning into the marketplace
J. Walker Smith, Consulting Knowledge Lead
Growth is rarely hostage to the marketplace. Far more often than not, the impediments to growth sit within a company not in the marketplace. Even the biggest growth opportunities are out of reach if a company, lacks the structure, skills, and competencies that it takes to grow. In this presentation drawing upon Kantar's wealth of experience and research, J. Walker Smith, Consulting Knowledge Lead, will share:
  • 10 proven steps across 5 critical imperatives
  • How to build and sustain growth for every company in every kind of market
Malcolm Pinkerton

11:45 AM-12:15 PM ET
Digital transformation checklist for 2021 success
Malcolm Pinkerton, Director of Strategic Insights

  • Understand how the pandemic has impacted the acceleration of digital commerce.
  • Discover the implications of new digitally enabled routes to consumer that have emerged from it.
  • Define the new expertise, tools, and capabilities required to become omnipresent for shoppers.
David Marcotte

12:15-12:50 PM ET
Panel: Emerging technologies: What brands should focus on to drive growth
Moderator: Tim Campbell, Director
Malcolm Pinkerton, Director of Strategic Insights

David Marcotte, Senior Vice President, Cross-Border Retail, Cross-Industry Processes
Amar Singh, Senior Director, Health and wellness, Canada

  • Understand how the pandemic has impacted the acceleration of digital commerce.
  • Discover the implications of new digitally enabled routes to consumer that have emerged from it.
  • Define the new expertise, tools, and capabilities required to become omnipresent for shoppers.
12:50-1:20 PM ET
Break
Todd Szahun

1:20-1:35 PM ET
Elevating ecommerce: People, data, technology
Todd Szahun, Senior Vice President

In 2020, many found that their plans for accelerating ecommerce were quickly outpaced by the rate of change that COVID thrust upon them. As five-year plans quickly became obsolete, manufacturers and retailers began to fundamentally reshape their ecommerce and omnicommerce capabilities, quickly realizing the deep interdependencies among people, data, and process as the critical elements of success in executing ecommerce effectively. In this session we will cover:

  • Learn how the evolution of the online selling marketplace has impacted organizations.
  • Discover why people, data, and process are the critical elements of ecommerce enablement and why synchronizing their planning and budgeting is essential.
  • Get tactics for building the business case and enlist the support from key stakeholders to develop and sell the plan inside your organization.
Mark Visser, Managing Partner, Kantar
1:35-2:05 PM ET
Organising for E-Commerce
Mark Visser, Managing Partner, Kantar
Adil Pereira, Partner, Kantar
2:05-2:35 PM ET
Mastering a single view of data to drive decisions
Adil Pereira, Partner, Kantar
Rohan Mazumdar, Head of Performance and Analytics
2:35-3:00 PM ET
Panel: People, data, process
Moderator: Rohan Mazumdar, Head of Performance and Analytics
Reid Greenberg, Executive Vice President
Adil Pereira, Partner
Todd Szahun, Senior Vice President
Mark Visser, Managing Partner
3:00 - 3:20 PM ET
Break
guru_haribaran2
3:20 - 3:50 PM ET
Leveraging technology and automation to unlock ecommerce growth
Guru Hariharan, Founder and CEO, CommerceIQ
Gregory Aston, Global Chief Research Officer, Kantar media
3:50-4:20 PM ET
Retail Media evolution
Gregory Aston, Global Chief Research Officer, Kantar media
Cara Pratt, Senior Vice President, Kroger

4:20-5:00 PM ET
Building measurable ad impact with Kroger Precision Marketing 
Cara Pratt, Senior Vice President, Kroger Precision Marketing
Fireside Chat moderated by Tory Gundelach, SVP

  • Understand how the retail media landscape and ecommerce ecosystem have evolved and changed the way consumers shop.
  • Discover how Kroger’s first-party data and advanced targeting capabilities identify the most qualified audience for each campaign.
  • Discuss the increased expectations for performance outcomes in media advertising and the unparalleled ability for Kroger Precision Marketing to drive and measure real business outcomes.
Kiran Mani Google

5:00-5:30 PM ET
Leadership in the age of AI: Unlocking the consciousness paradigm
Kiran Mani, Managing Director, Google

For thousands of years, humans relied on instincts to survive and thrive. The industrial revolution dimmed instincts and honed the intellect. Now AI is dimming our intellect. And this is ushering in an era where we are beginning to decode the mystical and underexplored world of intuition, or the consciousness paradigm. This session will explore:

  • How the interplay between intelligence and consciousness is shaping leadership across four vectors: health, skills, community, and enterprise
  • Examples, best practices, and learnings that are shaping the future of retail around the consciousness paradigm
Rachel Dalton
5:30-5:35 PM ET
Day 1 wrap-up
Rachel Dalton, Director, Ecommerce/Digital
Rachel Dalton
11:00-11:10 AM ET
Welcome and setting the stage
Rachel Dalton, Director, Ecommerce/Digital
Rachel Dalton

11:10-11:40 AM ET
Omni retail acceleration and the post-pandemic outlook
Rachel Dalton, Director, Ecommerce/Digital

  • Evaluate the macro shifts in the omnichannel retail landscape.
  • Consider key trends to watch to inform planning.
  • Get insights and implications for a post-pandemic environment.
Doug Hermanson
11:40 AM-12:10 PM ET
How macro trends are affecting digital
Doug Hermanson, Principal Economist, Kantar
  • Survey how the economy and policy will affect digital shoppers.
  • Weigh the positives and negatives of the post-COVID economy on online retailers.
  • Review our five-year online category forecasts.
Mary Brett Whitfield

12:10-12:40 PM ET
What shoppers want: What a difference a year makes
Mary Brett Whitfield, Senior Vice President

  • Get details on how shoppers are engaging with the omnifulfillment ecosystem today.
  • Explore online grocery shopping’s new role in routines.
  • Learn how today’s online shopping behaviors set the baseline for tomorrow.
12:40-1:10 PM ET
Break
Kate McGee

1:10-1:40 PM ET
Amazon category trends: Vitamins, minerals, and supplements
Kate McGee, SVP, Category Insights
Lauren Winkler, Associate VP, Category Insights

The vitamins, minerals, and supplements (VMS) category has grown steadily thanks to health and wellness tailwinds, and it picked up even more momentum as shoppers turned to self-care during COVID-19. This session covers:

  • Key category sales, share, and segment trends on Amazon and what’s driving category growth
  • VMS brands and product attributes that are winning/losing and implications for suppliers
  • How COVID-19 has impacted this critical health and wellness category and our 2021 category predictions
Daniel Harari, Vice President, ClearCut Analytics

1:40-2:00 PM ET
Capitalizing on eCommerce Data for Better Decision Making & Innovation
Daniel Harari, Vice President, ClearCut Analytics

In today’s omnichannel retail landscape, data is power for CPG brands. Ecommerce data, in particular, is more critical than ever, filled with a treasure trove of insights for strategically growing your business. Through this session, you will learn:

  • Why ecommerce data reveals product and consumer trends approximately 24 months before brick-and-mortar data does
  • The applications of Amazon sales analytics for CPG brands, including optimizing product innovation, go-to-market strategy, and retailer storytelling
  • A step-by-step process to leverage ecommerce data for developing new products that align with consumer and market demands 
Duran_L_Kantar

2:00-2:45 PM ET
Strategies and capabilities to win with top omnichannel retailers
Lei Duran, Senior Vice President
Tory Gundelach, Senior Vice President
Amar Singh, Senior Director

  • Learn how omnichannel leaders are expanding their media strategy and engaging shoppers through digital touchpoints.
  • Understand each retailer’s key competencies and business challenges.
  • Discover the retailers’ strategic initiatives and priorities for 2021 and beyond.

 

Rachel Dalton

2:45-3:10 PM ET
What you need to know to win on Amazon
Rachel Dalton, Director, Ecommerce & Digital

  • Review Amazon's business fundamentals and projections.
  • Evaluate the importance of Amazon’s retail strategic pillars for brands.
  • Consider the evolution of Amazon’s ecosystem and future impact.
Michael Lagoni

3:10-3:30 PM ET
Strategies to measure and grow brand awareness and loyalty in the ecommerce channel
Michael Lagoni, CEO of Stackline

  • Learn how leading brands are increasing brand awareness and loyalty across Amazon, Walmart, and other ecommerce platforms.
  • Analyze case studies and strategies featuring brands with the fastest-growing brand awareness and market share.
  • Evaluate emerging techniques to successfully defend against private label and other new entrants.
3:30-3:45 PM ET
Break
Rachel Dalton

3:45-4:30 PM ET
Omnichannel fulfillment: Latest trends and fireside chat
Stefanie Kruse, VP Digital Commerce, Walgreens
Mike Goldblatt, Head of New Verticals Partnerships
DoorDash; Tony Crecca, Director, eCommerce & Digital Activation, Johnson & Johnson Consumer Health

  • Explore the fast-evolving growth opportunities in product fulfillment.
  • Evaluate established and up-and-coming last-mile providers.
  • Consider what’s next for click-and-collect and subscription-based fulfillment.
Taylor Galland, Senior Analyst

4:30-5:00 PM ET
New routes to the consumer for growth
Rachel Dalton, Director, Ecommerce & Digital
Taylor Galland, Senior Analyst

  • Review the state of social commerce and the future of social selling.
  • Evaluate best-in-class direct-to-consumer brands and strategies.
  • Discover the evolving role of marketplaces and their impact on traditional retail.
Rachel Dalton

5:00-5:15 PM ET
Event wrap-up
Rachel Dalton, Director, Ecommerce/Digital

 
how to attend

Available tickets


Meet the experts

Event Speakers

We’re here to amplify your potential. Bringing exceptional experience across industries and organizations. Delivering a deep understanding of retailers and shoppers. We’ll help you meet and exceed your goals.

Rachel Dalton
Rachel Dalton
Director, Ecommerce
Malcolm square 300
Malcolm Pinkerton
Director of Strategic Insights
J. Walker Smith
J. Walker Smith
Consulting Knowledge Lead
Todd Szahun
Todd Szahun
Senior Vice President
Doug Hermanson
Doug Hermanson
Principal Economist
Mary Brett Whitfield
Mary Brett Whitfield
Senior Vice President
Kate McGee
Kate McGee
SVP, Category Insights
Michael Lagoni
Michael Lagoni
CEO of Stackline
Christina Anderson
Christina Anderson
Vice President
David Marcotte
David Marcotte
SVP, Cross-Border Retail, Cross-Industry Processes
guru_haribaran3
Guru Haribaran
Founder and CEO, CommerceIQ
Amar Singh
Amar Singh
Senior Director
Lei Duran
Lei Duran
Senior Vice President
Tori Gundelach
Tori Gundelach
Senior Vice President
Kiran Mani Google
Kiran Mani
Managing Director - Global Client & Marketing Partnerships, Google
StefanieKruseCurley_Walgreens
Stefanie Kruse
VP Digital Commerce, Walgreens
 Cara Pratt
Cara Pratt
Senior Vice President, Kroger Precision Marketing
Daniel Harari, Vice President, ClearCut Analytics
Daniel Harari
Vice President, ClearCut Analytics
Mark Visser, Managing Partner, Kantar
Mark Visser
Managing Partner
Adil Pereira, Partner, Kantar
Adil Pereira
Partner
Rohan Mazumdar, Head of Performance and Analytics
Rohan Mazumdar
Head of Performance and Analytics
Gregory Aston, Global Chief Research Officer, Kantar media
Gregory Aston
Global Chief Research Officer
Taylor Galland, Senior Analyst
Taylor Galland
Senior Analyst
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